01 / A BIGGER PURPOSE

Technology evolves.
Our attention
should stay ours.

Computers have antivirus. What protects the human operating system?

Try the beta Beta request sent See your beta status Use the beta app

Mute the ads, keep the match. Quiets ads and ad-like moments in live cricket on a computer. It can miss an ad or quiet the match by mistake.

Our mission is to preserve the ability to focus, think deeply and choose what deserves our attention as technology becomes more powerful.

Technology should optimise for the engagement you want.

See where we’re starting
Concept illustration of a woman watching television, with a protective boundary filtering a stream of digital distractions.
Space to choose what reaches you.

What we believe

Your rules.

You decide what to filter. Entertainment and advertising aren’t automatically unwanted.

Your attention.

We want technology to serve your intentions and leave room for life beyond the screen.

A wider ambition.

The long-term vision is a personal attention agent across your devices.

02 / OUR FIRST STEP — LIVE TV

More of
the match.
Less of the noise.

Your attention belongs to you. We’re building a way to mute TV ad breaks automatically. When play resumes, one tap brings the sound back.

Count me in How it works

An upcoming product. Starting with live cricket.

MATCH → QUIET AD → MATCHConcept preview
01 / ENJOY THE PROGRAMME
SIMULATED TV AUDIOMatch on. Sound on.

The picture stays. The sound changes.

Concept animation, not live ad detection. This website preview is silent; the labels illustrate TV audio. Stock footage: Kampus Production / Pexels.

01 / FIRST FOCUS Live TV & cricket

02 / BUILT AROUND Your choices

03 / WHAT’S NEXT The upcoming apps

HOW IT WOULD WORK

Keep the moment.
Quiet the interruption.

01

Pick where you watch.

On a computer, in beta. The extension and TV app are coming.

02

It listens for ads.

It can lower the sound as one starts, and mutes once sure.

03

The sound comes back.

With one tap, or by itself if you choose.

03 / THE APPS

One idea.
Five apps on the way.

Explore the upcoming apps

On a computer

Chrome extension

Download Coming soon

Press its button on the match tab.

On a TV

Android TV / Google TV

Coming soon

For a match in an app that lets it listen.

Android phone

Coming soon

Listens to your TV and quiets ads and ad-like moments.

iPhone

Coming soon

The same, on iPhone.

THE HORIZON

TV is our starting point.
Human attention is our mission.

Technology that protects your attention instead of competing for it.

Our ambition is an independent, user-controlled layer that could bring protection across television, phones, computers and everyday digital life.

PROTECTING MINDS LAB · IN DEVELOPMENT

Help build
the quieter future.

Test early ideas. Share your perspective. Bring your engineering, design or research skills. We’re preparing an invitation-only Lab, and your help could shape what comes next.

I’d like to help

Expressing interest is not consent to recording or to taking part in research.

BE PART OF WHAT’S NEXT

A little interest.
A bigger possibility.

Help shape a quieter digital world. Your interest encourages us to keep building.

No account needed.

Want to share more? Optional
What interests you?

Want to test, build or contribute research? Request Lab access with a verified account.

Your attention isn’t a mailing-list target. No routine newsletters, no sales calls. Updates only if you choose them. How we handle your information.

PREFER TO TALK?

A conversation
works too.

We’d love to hear from you.

protectus@protectingminds.com

Early testing, research and collaboration.